Market Sectors

Marketing budgets move fluidly between disciplines. Creativity, regardless of the marketing communications discipline, remains a top priority.

Recent transactions include:

In both online and offline worlds, data is everything. Power has shifted to organisations that can offer the holy trinity of direct, data and digital services. These specialists now have as much power as above-the-line creatives. Results International has the expertise and experience in this area to help agencies reach their full potential. Recent transactions include:

Digital business represents an enormous opportunity for brands and therefore for our industry. It is estimated that by 2015 worldwide e-commerce sales will have reached more than $1.4 trillion.  We understand that opportunity and how it can be leveraged.

Experiential has found its way to the heart of the marketing mix. The agencies that will succeed in this arena are those that can match their experiential expertise with digital technology and social media creating brand engagement. Social media-ready brand experiences that transcend live and digital domains are the future. Results International has the expertise to ensure your agency, or the agency you are looking to acquire, plays its part.

Integrated agencies are particularly appealing to non-industry buyers because of the breadth of services within reach in a single transaction. Results International can demonstrate the value of integrated agencies, as well as being able to help identify the gaps in their offerings to ensure they maximise their opportunities.

Results International's knowledge and understanding of the media industry can help agencies and buyers navigate a market of changing media consumption habits and bridge the gap between traditional and digital media to secure investment from both traditional and non-traditional sources.

The rapid rise of smartphone ownership globally means m-Commerce sales by 2015 are predicted to stand at $119 billion. Every major mobile network and industry giants including Google, Microsoft, Visa and American Express have invested heavily to compete for business. Apple and Samsung are in the ascendency at present, but we are already beginning to see the march of the clones from Taiwan, Singapore and China. A mobile offering, whether standalone or as part of wider agency expertise, means agencies can make themselves increasingly attractive to investors keen to expand their own operations within this space.

PR has historically been vital for communicating to target audiences and stakeholders via traditional media. The rapid growth of digital means there is a wealth of new channels available for corporate and consumer communications. Results International can advise PR providers on how to make the most of this brave new world and work with investors keen to expand their communications options.

Example transaction:

Insight based on data and market research has become an increasingly important tool for both private and public sector organisations. Whether you're a research company looking for external investment or a buyer looking to build up your capabilities in identifying and understanding key audiences, we can help.

Search is often the most important platform by which brands reach their potential customers online. Results International has worked with different markets in various stages of development in a sector that is all about positioning - helping them create a positive and profitable offering.

Example transaction:

There is a massive demand for agencies that can provide a robust social media offer - both consultancy and delivery. Currently there are relatively few independent social media agencies of any significant scale and it's a sellers' market; we believe deals will continue to be done at lightning speed.

At Results International, we work with both the specialists and traditional marketing communications businesses in this space. 

Recent transactions include: