Lakestar Media has been acquired by McCann Worldgroup, Results
International were delighted to work with Lakestar.
Lakestar Media was founded in 2007 and is a leading UK digital
marketing agency with a focus on Search Marketing, in particular
SEO. Lakestar has a real strength in the retail sector and has
grown at an exceptional rate over the past five years. The business
is lead by CEO Neil McKay and now has a team of 50 people in its
London and Manchester offices.
Whilst Lakestar had been growing at a fast rate since 2007 the
shareholders sought a strategic partner to accelerate the growth of
its core business and deliver an opportunity to offer additional
digital marketing services to its clients. The shareholders were
also seeking a long-term opportunity to develop their careers
within a larger organisation. Alongside the strategic requirement
it was very important to find a partner that shared Lakestar's
culture and values.
In order to realise this ambition Lakestar appointed Results
International to identify appropriate partners and to manage the
sale process through to completion.
Results identified, approached and received offers from a number
of potential strategic partners before Lakestar chose McCann
Worldgroup as their preferred partner. Becoming part of McCann will
allow Lakestar to offer a broader integrated digital solution and
to work alongside other digital disciplines. In turn the
acquisition will significantly enhance McCann's search marketing
capabilities across the UK.
These days, independent search marketing businesses of this
calibre are few and far between. It is no surprise therefore that
it has been snapped up by McCann WorldGroup, with strong support
from parent company, IPG. Lakestar's specialist search skills are
an excellent complement to McCann's integrated marketing model,
representing an attractive additional value added service to offer
The newly combined business will be one of the UK's leading
digitally integrated marketing services groups and provide Lakestar
with the support it requires to grow to the next stage.