Crayon management identified the need for a strategic partner
for the next stage of the group's development.
Having worked with the agency on its acquisitions and corporate
development strategy, Results International was ideally placed to
identify potential partners and lead the process culminating in the
acquisition by Karma Communications Group, to create a new agency
group comprising the teams from Karmarama and Crayon and setting
that next stage for the Crayon team.
The creation of the Karma Communications Group through this
transaction is a landmark event and Results International is proud
to have worked closely with the management team of Crayon on its
strategic development over the last three years building towards
the completion of this deal
Significant new platform businesses are formed very rarely and
joining the Karma Communications Group represents a unique
opportunity for Crayon management to enter into a vibrant new
integrated business and to play a key role in determining its
future.
The Karma Communications Group is one of the most interesting,
integrated offerings we have seen launching into the sector for
some years and has the potential to really shake up the market.
Comments on the transaction from Matthew Brown, Senior Partner - Crayon
4 years ago we created our six-year plan with the help of
Results International. They were instrumental in our acquisition of
Crayon in 2009 and have worked closely over the last three years
both on M&A activity, as we've built the capabilities of the
Group and also on longer term strategic planning.
But this is about much more than just business. Results
International earned our trust by being at the centre of our
biggest decisions over a number of years and have consistently
delivered.
The Results International team were always available when
needed, they understand us as a company but also, as importantly as
people, They were quick to understand the principles behind the
creation of Karma Communications Group, which made a big difference
to all sides throughout this process.
The Results International mantra is 'growing and realising
value' and they've earned their position as our trusted partner for
both.