The shareholders believed that the maturing of the Middle East
markets in the digital sector and strong growth of the agency could
be leveraged further by partnering with an international network
that would provide access to additional markets and major
international brands.
At the same time the optimum partner would offer a strong
cultural and strategic fit and provide opportunities for the
ongoing development of the Flip business and its senior management
team.
Results identified a number of potential partners who could meet
the shareholders' objectives.
Publicis Groupe was chosen for the strong strategic and cultural
fit between Flip and Leo Burnett Middle East, one of the region's
most creative agencies.
As part of Leo Burnett, Flip will provide the core digital
expertise across the region to enhance the delivery of fully
integrated campaigns to the combined Flip and Leo Burnett client
roster.
Comments from Martin Diessner, Co–Founder Flip Media:
We chose Results International due to its impressive list of
relationships on a global scale, and the success stories behind
many acquisitions in the marcom sector.
The Results team managed the handholding during the entire
process in a very professional manner, and despite a long road we
actually enjoyed the process with them and are delighted about the
outcome.
Results is a very experienced M&A partner to have on board
and we wish them further success in the Middle East and beyond with
hopefully many more success stories to come.