Results International ran a competitive process securing buyer
interest from a wide range of trade buyers both UK and overseas as
well as from the private equity community. The experienced
management team, critical mass, international capability and
proprietary software were important differentiators in securing a
number of offers and a successful outcome.
Callcredit was ultimately identified as having the strongest
strategic fit with Latitude. The deal will allow Latitude's
analytical digital capability to work with Callcredit's database of
over 41 million consumers, to provide highly targeted digital
marketing services for clients.
Comments on the transaction from Alex Hoye, CEO, Latitude
Q: Why did you choose Results
International?
The Results team have an exceptional track record in the media
space and in particular with digital advertising.
I've known Andy and many of the team for years and have long
followed the company's thought leadership activities, research and
events.
As a result, Results were a natural fit when we decided that the
time was right for a transaction.
Q: Did Results International live up to your
expectations throughout the transaction?
Absolutely.
Q: Where did Results International add value
in the sale process?
Identifying prospects, in the UK and abroad of both trade and
financial background which made for a more competitive process and
added to attractive deal dynamics.
Q: Would you use Results International
again?
Definitely.