Global

Asia is a culturally diverse and complex region at differing stages of development and with unique business cultures. Our Partners have extensive marketing communications  experience and can provide the right advice for clients to take full advantage of this dynamic environment.

Results International has been operating in Asia Pacific since 1999, when our first buy-side mandates were completed in Singapore (with Incepta) and Korea (with Omnicom). Since then, the firm has completed numerous transactions across the region; from Japan to Australia and India to the Philippines. In the earlier years most transactions were buy-side, but as the newer markets emerge we are increasingly advising local independent owners.

Andrew Kefford, our Regional Director, has worked throughout the region since the early days of the local marketing services industry, dating back to 1977. He has developed an unrivalled understanding of the diverse countries and cultures along with deep relationships, which are so critical for a successful advisory role.

Andrew is based in our local Singapore office, from where our growing business in ASEAN and Australasia is directly managed. Andrew is one of seven people we have across the region, with our senior team located in the key hubs of North Asia and South Asia.

• The sale of SMART, an Australian creative agency to McCann Worldgroup
• The sale of CCG by Publicis Group to establish Digitas China
• The sale of Saffron Hill to WPP (Added Value)

The scale of the region and the global dependence on these newer markets coupled with many more prosperous consumers who are digitally connected, is resulting in significantly increasing brand communication budgets and, in turn, is fuelling a major increase in the marketing communications sector. This is leading to significant opportunities for international buyers and leading quality, well-focused independent firms.