Global

Results International has been active on many consultancy projects and also on a number of M&A transactions in this region. We have advised agencies on expanding into new markets or fields by finding local partners in places such as Qatar and Kuwait, or partners in digital. We have also prepared a comprehensive digital study for one of the main marketing communications groups in the region and conducted commercial due diligence for an international network.

The Arab world across the Middle East and North Africa is polarised - it is not possible to categorise it all as one entity. Indeed, the only common denominators are the language and, to a large extent, religion. Everything else differs from one area to another. Our network of contacts and practical experience, however, means we know the MENA markets that offer some of the greatest growth opportunities.

As a result of strong domestic markets, a youth segment constituting between 40 and 50 percent of a total population of 340 million, market growth and liquidity from oil and gas revenues, the key markets are expected to show increased momentum in trade activities. This in turn will reflect positively on the marketing and communications budgets in the region.

In 2011, there were an estimated 70 million internet users in MENA ex-emerging markets, accounting for 29 percent of the regional population. Business IP traffic is also expected to show the fastest growth rate at 30 percent per annum until 2014.

Add to that the World Cup in Qatar in 2022, and the future looks very promising. 

Results International in MENA was founded in 2008 by Imad Kublawi, a seasoned marketing communications expert with more than 30 years' experience working on both the client and agency side. Our MENA office is based in Dubai with delivery capability across the entire region.

This led Media Week to say: "Regional experts in the communications M&A field say challenging times call for more considered purchases. Better make that 'regional expert' - singular. For if your agency is looking to buy or sell, there's only one man who can advise you. His name is Imad Kublawi."