Bulletin

Issue 60

Content is king. A phrase continually being pushed by the trade media in recent months. A phrase corroborated by recent studies which have revealed that 90% of marketers believe that content marketing will become more important over the next 12 months and 38% of US marketing professionals stating their intention to increase their content marketing budgets in 2013. But if content is truly king, where are marketing professionals going to focus on developing content and on what channels will their money be spent?

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Issue 59

2011 was a great year for M&A activity. 2012 has been even stronger, driven by an industry that is undergoing dramatic change. Add to this the historically high levels of cash on balance sheets, a more diverse group of strategic buyers and a deepening of the available (entrepreneurial) talent pool and you have a heady mix...

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Issue 58

Results recently celebrated its twentyfirst anniversary; we took the opportunity to have a party and to look back at how much the industry has changed since we started out. Now is the time to look ahead and to gaze into our crystal ball to see what lies in store.

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Issue 57

It seems that the global economy is on either shaky foundations or its last legs, depending on which news programme you watch.

Normally, macro-economic circumstances that unstable would slam the brakes on all M&A activity, but the truth is that our industry is still very active - both in the small to medium end of the market as well as among the large players.

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Issue 56

The tools of advertising and marketing have changed beyond measure, while its institutions and practices remain largely the same. Richard Eyre argues that change is inevitable.

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