This comprehensive overview includes:
- Research into what makes for effective M&A.
- Insights into timing the sale process and identifying
appropriate buyers.
- Expert advice on how to structure a deal, maximise the
valuation and understand the role of due diligence.
- Guidelines on post-acquisition communications and
integration.
Graham draws on his many years' experience in the UK and global
marketing communications sector to describe the critical success
factors for acquisitions. The book also includes findings from
Results' sponsored Ashridge Business School research into M&A
issues. Contributions from well-known London-based lawyers Lewis
Silkin and Osborne Clarke, and from accountants Kingston Smith W1,
add to the rich and comprehensive coverage of this emotionally
charged subject.
"A belated thank you for your fascinating book. Many people have
said that, when it comes to buying or selling agencies, you guys
wrote the book - now you can, with all modesty, agree!"
Greg Delaney, Chairman, DLKW & Partners Ltd
Available now for £25.00.
To order your copy please email hjones@resultsig.com